Crafted static and animated ads for Google Ads, Facebook, and Instagram — optimized for multiple formats and screen sizes.
Designing ads for social media platforms
When launching a new ad campaign for a client, my role as a designer was to create designs based on the copywriters’ content and adapt them to various formats and sizes depending on the platform — from Google Ads banners to Facebook’s square and horizontal formats, and Instagram Stories.
I designed both static ads and simple animated ones using Adobe After Effects presets to add dynamic transitions and bring motion to text and images.
